The 11 Best SEO Reporting Tools | SiteGuru

The 11 Best SEO Reporting Tools

By Lana Rafaela

6 min read - last updated 15 Jul 2026

Clients struggle with reports that dump data instead of explaining it. Here are 11 SEO reporting tools, what each does best, and how to combine them.

An SEO reporting tool turns your audit, ranking, and analytics data into a report a client can actually understand. The right one collates data from several sources, lets you white-label it, and makes progress easy to show at a glance.

Below are eleven tools worth considering, what each is best at, and roughly what they cost. Most agencies end up combining two or three rather than relying on one, so treat this as a menu, not a single pick. Once you have picked your stack, the harder part is the report itself, so it is worth pairing this with our guide to building an SEO report clients actually read.

Pricing was checked in July 2026. Vendors change plans often, so confirm the current price on each tool's own site before you decide.

What to look for in an SEO reporting tool

Beyond the features you need for the actual SEO work, check how each tool handles reporting:

Write your own checklist before you commit. And remember: just because you use a tool for daily SEO work does not mean it has to be your reporting tool too.

The tools, at a glance

The top options for SEO reporting

SEMrush: best for large agencies

SEMrush covers almost everything, which makes it a strong fit for running a client's whole marketing (SEO, PPC, social). It is powerful on the data side, though building custom reports takes time.

Integrations

How reporting works

SEMrush can get overwhelming fast, but it offers templates so you can drag and drop the data you want. A client who only cares about rankings sees rankings; another gets international SEO and backlink reports. You can add your branding and, on some plans, share reports inside SEMrush so clients click around themselves.

Source: SEMrush

Pricing

SEMrush base plans start at $139/mo (SEO), then $199/mo (Starter) and $299/mo (Pro+). Scheduled, branded PDF reporting is a paid add-on (the Pro Report add-on, around $20/mo) that you attach to a base plan.

Pros and cons

Pro: the feature depth is hard to beat, from keyword to backlink tracking with competitive data.

Con: setup takes time, which is added workload unless you genuinely need to report on all of it.

SiteGuru: best for actionable reports

Talking to SEO clients over the years, we kept hearing the same thing: standard reports are hard to read and take too long to make sense of. Clients want the vital insights, not a data dump. That is the reason we built SiteGuru. It runs a weekly SEO audit, monitors your site's health across technical SEO and ranking tracking with a full suite of features, and turns the findings into a prioritized to-do list for you and your client.

SEO Dashboard in SiteGuru

It also tracks historical performance and highlights the changes you made, so a client can see how each action affected their results.

Integrations

How reporting works

You have a few options:

Pricing

Every plan includes unlimited users. White-labeled reports are available from the $49/mo Small plan (5 sites) upward. To manage up to 50 client sites, the $199/mo Large plan is the agency tier ($159/mo billed annually).

Pros and cons

Pro: it is highly actionable. You and your clients see exactly what to do next, backed by weekly audit notifications.

Con: it focuses on SEO, so it does not integrate with PPC or social platforms.

Google Looker Studio: best for the tech-savvy

Google Looker Studio is a powerhouse for pulling many data sources (including ecommerce sales) into one visual report. Setup takes a while, but you get nicely visualized dashboards.

We would not use it as the main client report, since it presents data without much narrative, but it is a strong supporting tool.

Source: Google Looker Studio

Integrations

Pricing

Free.

Pros and cons

Pro: near-infinite connectors let you show how different data points relate.

Con: it is not structured as a standard SEO report, so you will need to add the context yourself.

SE Ranking: best for mid-size agencies

If you do not need the full sprawl of SEMrush, SE Ranking offers the standard toolkit (keyword and rank tracking, competitor analysis, audits, backlink management) plus auto-generated, shareable reports.

Source: SE Ranking

Integrations

Pricing

SE Ranking starts around €109/mo (Core), with the Growth plan around €235/mo. Full white-labeling of the platform and reports comes through its Agency add-on.

Pros and cons

Pro: the white-labeling extends to the platform itself, and reports can be auto-sent to clients.

Con: clients still see mostly data, so a follow-up note adds the context.

Raven Tools: best for PPC and SEO together

If your agency handles more than SEO, Raven Tools tracks keywords, backlinks, rankings, and technical SEO, with added focus on social and PPC.

Source: Raven Tools

Integrations

Pricing

Raven Tools starts around $39/mo, with full white-labeling on its higher plan. Check the current tiers on its site.

Pros and cons

Pro: good when you manage more than SEO.

Con: as with most of these, you will still explain the figures to the client in a follow-up.

AgencyAnalytics: best for pure client reporting

AgencyAnalytics is built around client dashboards and automated, white-labeled reports, with a wide set of marketing integrations rather than deep SEO data of its own.

Pricing

Priced per client (around $20 per client per month, billed monthly), so cost scales with the number of clients you manage rather than a fixed tier.

Pros and cons

Pro: reporting and client portals are the whole product, so they are polished.

Con: it pulls SEO data from other tools rather than generating its own audit.

Honorable mentions

These can earn a place in a professional stack:

So which SEO reporting tool is best?

For most agencies, the answer is two or three tools working together, not one. A practical stack: start with a tool that summarizes the insights and changes for your client automatically, add Looker Studio for custom visuals, and bring in a data-heavy tool like Ahrefs where you need extra depth. With a little automation, that becomes a reporting process that scales as you take on more clients.

Once you have picked your stack, the harder part is the report itself. See our guide to building an SEO report clients actually read.

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Lana Rafaela

Lana Rafaela is passionate about SEO and placing the right information in front of the right people. She's worked as a content specialist focusing on SEO since 2015, and these days you'll find her poring over search journeys and structured data.